Question 1

Your team has spent months on discovery, but no major insights have emerged. What is the best course of action?

Options :

A : Continue researching indefinitely until you find a major insight.

B : Focus on rapid, small experiments to generate actionable learning.

C : Pick a random feature to build to move forward.

D : Stop discovery completely and move into full-scale development.

Answer: B

Question 2

During customer interviews, you notice that users often describe their pain points differently than expected. What should you do?

Options :

A : Ignore their responses and stick to the initial assumptions.

B : Adjust your questions to explore these unexpected insights further.

C : Ask them to confirm your existing assumptions instead.

D : Discard the interviews as unreliable.

Answer: B

Question 3

You receive conflicting feedback from different stakeholders about a new product direction. What is the best next step?

Options :

A : Conduct user research and experiments to validate the best course of action.

B : Move forward with the most innovative suggestion.

C : Choose the feedback from the highest-ranking stakeholder.

D : Hold another meeting to resolve the disagreement.

Answer: A

Question 4

What is a potential consequence for organizations that continually make incorrect product assumptions?

Options :

A : Increased market share

B : Higher customer satisfaction

C : Reduced product development costs

D : Struggling to remain competitive

Answer: D

Question 5

Which model represents the process of discovering a problem fit and solution fit to be validated?

Options :

A : Six Sigma.

B : Design Thinking.

C : Double Diamond.

D : Lean Startup.

Answer: C

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