Question 1

Which of the following is an example of a quantitative research method?

Options :

A : Longitudinal studies

B : Case studies

C : Narrative research

D : Interviews

Answer: A

Question 2

A law firm is preparing to defend a client accused of embezzling funds from investors across the country and there is a significant potential for negative publicity for both the client and the firm. What should be the PRIMARY focus when preparing the litigation public relations plan?

Options :

A : To take charge of the story line to ensure accuracy and a unified voice

B : To sway public opinion to the client’s innocence before a jury is selected

C : To develop an internet strategy and monitor public opinion about the client and firm

D : To enhance the firm’s reputation for accepting difficult cases

Answer: A

Question 3

Which step should come FIRST when developing a communication strategy?

Options :

A : Determining the goals and objectives of the communication strategy

B : Identifying the key messages to communicate to audiences

C : An analysis of the business environment and the needs of the organization

D : Planning the measurement approach to demonstrate impact

Answer: C

Question 4

Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

Options :

A : CEO announcement, identify partners, and approve budget.

B : Corporate self-assessment, determine priorities, and establish a values statement.

C : Draft corporate values, identify action items, and assign tasks.

D : Set goals, get internal buy-in, and develop action plan.

Answer: B

Question 5

A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

Options :

A :

Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

B :

Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.

C :

Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.

D :

Evaluate the latest tools and technologies available to support internal communication.

Answer: D

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