Question 1

What is a key functionality of Data Cloud?

Options :

A : To create a master data management (MUM) strategy

B : To give a persistent ID for unified profiles

C : To build insights on unified profiles

D : To help users build a heat map using their data

Answer: C

Question 2

How should a Data Cloud consultant successfully apply consent during segmentation?

Options :

A : Include the Consent Status from the golden record during activation for any applicable channels of engagement.

B : Include Party Identification for any applicable channels of engagement in the filter criteria for each segment.

C : Include the Unified Profile during segmentation for any applicable channels of engagement.

D : Include the Consent Status for any applicable channels of engagement in the filter criteria for each segment.

Answer: D

Question 3

A customer notices that their consolidation rate is low across their account unification. They have mapped Account to the Individual and Contact Point Email DMOs. What should they do to increase their consolidation rate?

Options :

A : Change reconciliation rules to Most Occurring.

B : Disable the individual identity ruleset.

C : Increase the number of matching rules.

D : Update their account address details in the data source

Answer: C

Question 4

A consultant needs to package Data Cloud components from oneorganization to another.Which two Data Cloud components should the consultant include in adata kit to achieve this goal?Choose 2 answers

Options :

A : Data model objects

B : Segments

C : Calculated insights

D : Identity resolution rulesets

Answer: A,D

Question 5

The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year. Which features support this use case?

Options :

A : Calculated insight and data action

B : Calculated insight and segment

C : Streaming insight and segment

D : Streaming insight and data action

Answer: B

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