Question 1

Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?

Options :

A : Individual

B : Engagement

C : Sales Order

D : Profile

Answer: B

Question 2

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

Options :

A : Use a formula field to update the field name in an activation.

B : Update attribute names in the data stream configuration.

C : Set preferred attribute names when configuring activation.

D : Update field names in the data model object.

Answer: C

Question 3

Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone, and work phone as three separate fields for its customers on the Contact record. The company plans to use Data Cloud and ingest the Contact object via the CRM Connector. What is the most efficient approach that a consultant should take when ingesting this data to ensure all the different phone numbers are properly mapped and available for use in activation?

Options :

A : Ingest the Contact object and map the Work Phone, Mobile Phone, and Home Phone to the Contact Point Phone data map object from the Contact data stream.

B : Ingest the Contact object and use streaming transforms to normalize the phone numbers from the Contact data stream into a separate Phone data lake object (DLO) that contains three rows, and then map this new DLO to the Contact Point Phone data map object.

C : Ingest the Contact object and then create a calculated insight to normalize the phone numbers, and then map to the Contact Point Phone data map objec

D : Ingest the Contact object and create formula fields in the Contact data stream on the phone numbers, and then map to the Contact Point Phone data map object.

Answer: B

Question 4

A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual. What should the consultant do to address this issue?

Options :

A : Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

B : Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

C : Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

D : Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Answer: C

Question 5

The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year. Which features support this use case?

Options :

A : Calculated insight and data action

B : Calculated insight and segment

C : Streaming insight and segment

D : Streaming insight and data action

Answer: B

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