Question 1

Northern Trail Outfitters (NTD) creates a calculated insight to computerecency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

Options :

A : Add additional attributes.

B : Choose a segment.

C : Select contact points.

D : Add the calculated insight in the activation.

Answer: B,C

Question 2

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers

Options :

A : To ingest and unify data from various sources to reconcile customer identity

B : To create and orchestrate cross-channel marketing messages

C : To use harmonized data to more accurately understand the customer and business impact

D : To eliminate the need for separate business intelligence and IT data management tools

Answer: A,C

Question 3

A consultant wants to build a new audience in Data Cloud.Which three criteria can the consultant include when building a segment?Choose 3 answers

Options :

A : Direct attributes

B : Data stream attributes

C : Calculated Insights

D : Related attributes

E : Streaming insights

Answer: A,C,D

Question 4

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object stores the email addressa Contact that they want to use for activation. To which data entity ismapped?

Options :

A : Contact

B : Contact Point_Email

C : Custom customer Email__c object

D : Individual

Answer: B

Question 5

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Options :

A : Create new segments using nested segments.

B : Create a High Investment Balance calculated insight.

C : Package High Investment Balance Customers in a data kit.

D : Create new segments by cloning High Investment Balance Customers.

Answer: A

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