Question 1

Which type of model is best suited for evaluating the effectiveness of a marketing campaign?

Options :

A : Prescriptive model

B : Diagnostic model

C : Predictive model

D : Descriptive model

Answer: B

Question 2

What technique is used to detect and handle outliers in a dataset?

Options :

A : Z-score analysis

B : Data clustering

C : Principal Component Analysis (PCA)

D : Data normalization

Answer: A

Question 3

What is the purpose of a Monte Carlo simulation in analytics?

Options :

A : To perform descriptive analysis

B : To assess risk and uncertainty

C : To cluster data

D : To normalize data

Answer: B

Question 4

How does model validation help in understanding model requirements?

Options :

A : It increases data complexity

B : It ensures the model meets assumptions and performs well on new data

C : It simplifies the algorithm

D : It reduces model complexity

Answer: B

Question 5

What is the main goal of an analytics process design?

Options :

A : To collect as much data as possible

B : To ensure the process is efficient and effective

C : To use the latest technology

D : To involve as many stakeholders as possible

Answer: B

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